IP transformation strategy for multiscreen video

These developments are a threat to TV service providers, who have built up their businesses by delivering content to the TV set in the living room – a business model based on linear channels, PPV events, VoD movies, catch-up TV, and start-over TV. This model doesn’t fit the IP-based multiscreen world, and traditional providers are facing revenue losses from declining subscription figures and the migration of advertisers to other media. Retaining viewer attention is key to preventing major content owners and brand names from turning to the internet to deliver content, marketing entertainment, movies and subscription-based content directly to consumers via websites and apps – bypassing the traditional provider entirely. Online-video aggregators could become major competitors. Each time a subscriber views content from another source or on the screen of another device, there is a chance that they will take their business elsewhere entirely, eroding subscriptions and revenue. TV service providers tend to have long-established relationships with content providers, and these relationships constitute valuable assets that allow them to offer premium content to subscribers. These content providers tend to be trusted and recognized household names that have long been in the enviable position of being the primary provider of TV services to the televisions in people’s homes. TV service providers have plenty of advantages over new entrants into the business, and are in a good position to address the challenges presented by the IP world. If keeping viewers entertained is a key ingredient to ensuring continued business, then a service-delivery system that can extend home-TV services over This challenge is compounded by rising demand as increasing numbers of people use IP devices – such as smartphones, tablets, mobile-broadband enabled laptops and connected TVs – to watch video at home, at work and while on the move.